Hi there! I’m Joetta Marie Johnson, a Financial Coach, Fractional CFO and Hypnotist.

There was a time in my life where money felt very unmanageable and out of control. I left home at 16 years of age and knew nothing about money, other than I needed it. My spending was out of control, I had no tools or accountability and eventually went through a very painful bankruptcy. But, it was such a transformative experience, turning my life around with money, that I knew what I learned in the process of turning my life around with money would be very valuable to others. I knew they didn’t have to go through what I went through to get a better handle on money.

I always felt a strong drive to make money, because I had to. If I wanted things or experiences, I was in charge of paying for them. No one else.

However, even though I had a strong drive to make money, when I had it, it was fly out of my bank account faster than I could blink.

My desire was insatiable and I didn’t understand it.

There was a part of me that knew I needed to pull it together. I knew this was destructive. I knew that it was creating a LOT of anxiety and fear in my life, and I didn’t know what to do.

But learn, I knew I needed to learn. And learn I did, by going to school for Accounting.

I now partner with incredible clients to create what I didn’t have or even know about - Practical Money Magic. This is incredibly gratifying to help others in ways that I was clueless about, starting out on my own at such a young age.

Because I LOVE to learn about money, even after many years of financial coaching, I am constantly learning and refining tools, practices and systems for attaining greater financial success. These are very practical tools and techniques blended with approaches to make money feel Meaningful.

Unlike the boring old ways of learning about money, there is an element of Awe in learning how to do money in a new way.

This new experience is infused with Grace, and they notice more ease and peace of mind along with having strategies and tools for planning out financial success..

They learn to use their Imagination, envisioning new outcomes in their future with money with a lot less effort.

Creativity then naturally begins to happen by freeing up old ideas about money so new ones can be born. This IS the beginning of Money MAGIC.

This magic can translate into new options including higher income, more savings, lower debt, and improved self-confidence.

Work with me

As a Financial Coach & Money Hypnotist, I’m determined to help my clients uncover and shift deep ingrained money patterns that sabotage financial success.

I teach you practical financial literacy, budgeting & cash flow management tools that make a tangible difference in your life. I take you on journeys into the depths of your subconscious mind to make life altering discoveries and changes at the root of your psyche.

You will learn the graceful balance of discretion and good fortune to build financial success and live abundantly. You gain a slew of practical techniques along with money practices that can be repeated for sustainable success over the long term of your life.

You can become savvy and successful with money management, so you can make the most of what you have earned — and attract even more into your life. You have great power when you learn to master money along with mastering how your own mind works.

I live and work in beautiful Bend, Oregon — and coach clients throughout the world.

My money story

 My own story with money is one that began with much hardship. My hero’s journey with money took me through a painful bankruptcy at age 32, despite the fact I was a successful corporate accountant in the world.

I experienced serious doubt in my own self worth, because there was no clear understanding of why I faced these financial challenges.

I struggled with a lot of shame, guilt, confusion and isolation. I didn't trust there was anyone I could speak to about what I was going through, for fear of being judged.

I felt I had to uphold a certain image in the world that I had it all together. 

There were many trials and tribulations on my personal money path to financial transformation.

I was challenged with compulsive overspending, getting into significant amounts of debt, no savings, resistance to looking at the money, and confusion about budgeting.  I had no shortage of desire, but it was misguided. Spending consumed me. I was trying to fill a void that lived inside of me that no amount of spending could fill. This was my money shadow rearing its head, trying to get my attention.

I had to start from scratch and pick up the pieces of what felt like failure at the time in order to fully commit myself to overcoming these challenges—and find the keys of conscious personal finance.

Gratefully, I've had amazing mentors who have helped me face my money demons, make radical improvements and find new ways to do money! I continue to get mentorship and support so I can continue to upLevel my own relationship with money.