Game changer. Visionary. Joetta’s guidance is unlike any other financial resource I've ever found.

After just a few short months of working with her my awareness of not only my personal finances but my business finances grew exponentially.

These are the lessons we should all be learning and teaching our children (and employees).

By far one the top coaches I've ever worked with in terms of approach and results.

These are the rare game-changing movements you'll be making when you choose to work with Joetta.

  — joe perg
entrepreneur, mentor, speaker
www.joeperg.com

Financial management

Financial planning

Working with Joetta was invaluable on a number of levels.

Not only did she reorient my views around money and the energy of finances, but she helped me clear up long-held disempowering beliefs that were not working in my favor.

While going through a divorce I was overcome with fear about the future, anger over the past, and of course, my financial situation was completely up in the air.

Joetta helped me put all of this to rest, to change the story I had around money by removing the fear I had of it.

Since our time together I have not only seen my financial landscape change but additionally my inner landscape as well. I recommend working with Joetta whether you are confident with your finances, or otherwise!

  — Traver Boehm
Author of “Today I Rise”

www.manuncivilized.com
www.traverboehm.com


Wealth creation

Joetta is a financial coach extraordinaire.

I didn’t know I needed her until I started working with her. I thought I was already fairly financially savvy, but within our first few sessions I had already learned more than I had through years of going it alone.

Joetta has helped me develop financial clarity and create a road map for my future.

Now, I have a vision, specific goals, a plan for the future, and the tools to get me there. I highly recommend her for anyone who is ready to grow financially!

— Laurie Wertich, Entrepreneur


Before starting working with Joetta, we were growing our company, and we came to a place where we really needed guidance to manage our business finances.

In addition, one of our biggest challenges was that there wasn’t a clear line between our business and personal finances, and we knew it was time to better separate and organize the two.

We were in this chaotic place, and we knew we had to do something or it would go badly!

With Joetta, we have worked on all levels of our financial life. We now have a clear separation between our business and personal finances. We mapped out a financial plan and budget for the company, and we were able to find the right person to support us and manage our business finances.

Our financial plan also allows us to pay ourselves a predictable salary, which has made a huge difference for us as entrepreneurs in giving us a solid sense of financial stability and security.

As an entrepreneurial couple, we now both take greater responsibility for our financial vision, and how we implement it day-to-day in our business and personal lives.

We've become comfortable talking about money, and we're now on the same page with our money. We have clear expectations as to who is doing what.

We've paid out over $120k in debt since working with Joetta. While earning a high income wasn't an issue, we've now also learned to prioritize saving and planning for the future.

Our new financial structure has allowed us to have a lot more fun, to plan for holidays and adventures, to be generous with loved ones, and to experience an overall sense of ease and confidence with money.

We no longer feel so much tension around money, and our quality of life has improved radically!

— Maria rygge & Petter Erik nyvoll, Founders of awesm sales & marketing


There is so much that I could say about consistently working with Joetta since 2019, but at the most fundamental level, through the grace of her leadership as a Financial Priestess in my life, I have found a safe and supportive space through which to honor all of the layers of my money story.

And through the honoring of the layers of my money shadow stories, I have been able to identify and release behaviors and patterns that no longer served me, so that I could call in the abundance that had long been waiting for me.

Joetta holds very deep and compassionate space and through her guidance and wisdom, I have become more educated, enlightened, and empowered in my relationship with the energy of money.

Where I had previously held guilt, shame, or fear around money, Joetta has brought me into courage and expansion.

— Jasmin Jenkins, Founder of Fall Up and Integrative Grief Guide, www.wefallup.com


Before working with Joetta, I was unclear about my financial goals and insecure about my knowledge around money.

This lack of confidence permeated my life, from my career to my relationships.

It stopped me from following through on what I really wanted to manifest which is to create a thriving business grounded in giving back and inspired by my creativity.

Without the accountability from working with Joetta, I would still be swirling in my own thoughts of inadequacy and perfectionism.

She helped my underlying beliefs about money and its impact on my life. She created a system for unpacking these beliefs and reframing them so they could start serving me.

Finally, she helped me reconnect with a vision of my life that feels truly fulfilling and I am on my way to bringing that into existence.

— Jill Ragsdale, Founder, Cactus Blooms, LLC


Let’s just say it straight—money and relationships are HARD.

We both came into this marriage with preconceived beliefs about money: how much to save, how much to spend, what to spend our money on, how much was his, how much was mine, how much we expect each other to make, what it feels like to be the breadwinner, what it feels like to want to be the breadwinner rather than staying at home taking care of the kids...it is all just soooooo much.

Joetta helped us break down how much value we are both contributing to this life, whether it is in the physical form of dollars or something less tangible like time, effort, organization, and strategy. She also helped us get clear on what a realistic budget looked like for this stage and season of life. We also created a system to track the budget and we review it regularly, celebrating successes and identifying opportunities for improvement.

Before Joetta, we had family money meetings whenever we could “find time” and they rarely occurred without one of us getting triggered.

Now, we have a regular weekly “Money Ritual” where we look at our finances and how they align with our overall vision as a family. Working with Joetta has been a game-changer.

— Jill & Phil Ragsdale Boulder, CO


I just wanted to send you a note of gratitude. I am cleaning up the files on my laptop and ran across the intake questionnaire that you had me complete when we first started working together a few years ago.

Reading through my answers, it dawned on me how very far I have come since that time. Working with you was the catalyst that launched me into my dream life and career.

I am eternally grateful to you for your support and guidance. I am now thriving and continuing to grow my business in a way that is authentic to me. 

— Julie Wilson, Namaste' CPA


I’ve been working with Joetta Johnson since 2018 for my business and personal finance education & practice.

She turned me on to Erin Skye Kelly and also into checking out Debtor’s Anonymous. Both have been incredible resources.

As she’s grown into her own business and working in finance for decades, she’s really honed in on the subconscious patterns that dictate our behaviors and how to essentially reprogram with hypnotherapy techniques.

She has great insight, practical application that works, high accountability, and expectations of such in return. I’ve grown my money wisdom exponentially!

— Danielle Donaldson, Doula Deelight LLC


Financial coach

Working with Joetta is a true delight.

She is so deeply present and helped me become aware of exactly what I needed for maximum growth. Before I worked with her, I was allergic to money and had a hard time relating to any money received that was not coming from my own pure hard work. And I had a lot of judgment about money.

After working with her I felt much more peace and ease to receive even more money, feeling like I was worthy and deserving of it.

Quite the turn! She is phenomenal, I can’t recommend her enough. An inspiring Goddess and for sure a High Priestess!

— Rebeca Castella
Mindful Living Coach
www.rebecacastella.com


When I began working with Joetta I was skeptical at the idea that my hard-won money woes would ever feel workable, let alone hopeful.

But I am ecstatic to report that I feel optimistic about my financial situation and my abilities to earn an income that makes me feel that I am in my integrity!

Through weekly accountability, deepening awareness about my money story + skill-building meetings with Joetta, I have seen a 300%(!!!) increase in my private practice income, AND my money skills in the areas of budgeting, forecasting, tracking and manifesting have sky-rocketed!

There is no way I could have come this far in a year without Joetta’s support. Her ability to listen, empower her clients and discern a corrective course of action is impeccable.

I highly recommend Joetta to anyone who has the requisite courage to transform their relationship with money.

— Lesley Glenner, Owner, Holobeing, LLC

www.holobeing.com

Financial wellness coach

Working with Joetta was one of the smartest and timely decisions we’ve ever made as a couple.

We have had countless benefits to each of us individually and collectively — and we firmly believe that these will only exponentially grow as we continue with the practices and techniques that Joetta shared with us.

As recent newlyweds, we found money to be an extremely difficult challenge in our relationship, and we didn’t know where to begin with combining our finances and building out systems to set us up for success. Additionally, we couldn’t find many resources out there for us and found money to be a point of contention in our relationship.

I (John) dealt with debilitating money scripts and beliefs centered around lack mentality, self-worth, and generally poor money mindset. Meanwhile, Sarah dealt with the numbing approach of online shopping and overspending. Combining our issues resulted in money conversations to be a very divisive topic with reactivity, lack of trust, and poor visibility into debt, savings, and budgeting.

These issues also directly or indirectly resulted in inaction and reverting to the status quo. This manifested in debt levels simply not decreasing and our side-hustle projects not leaving the brain-storming/planning stages.

We recommend the Priestess of Finance for anyone who needs more help with the relationship of money. Challenging beliefs and leaning into this vulnerable topic was pivotal — and Joetta was the perfect coach for giving us the space and room to confront these beliefs and issues.

It’s not lost on us that since working with Joetta the following things have happened: 1) Sarah has found her dream side-hustle and got it off the ground and running within two months 2) I (John) have come face to face with some of my biggest inner demons and can lead conversations regarding money instead of shrinking and hiding from them. 3) We noticed ourselves manifesting more money (ex. receiving a $4k check in the mail to pay for our dream vacation to Europe 4) Sarah got a promotion and salary increase 5) Our relationship has become stronger and we feel closer and more like a team then ever before.

In the near-term we are going “out-into-the-wild” to practice and leverage everything Joetta practiced with us, and we will absolutely be leveraging the Priestess of Finance again in the near-future.

With our earning power increasing with our typical 9-5 jobs, and our blossoming side-hustles we cannot wait to show Joetta how much she has helped us and tackle even more topics to come!

10 out of 10 we would recommend Joetta!

— Sarah Stoddad & John Wickey


Before Earning Power, I was in a constant state of fear of running out of money, or believing I didn't know how to manage money.

I wanted to learn how to have an impact at earning money and overcome this sense of fear that I had around "owing" money to others and losing it all. I also wanted to prove to myself that I could in fact manage money on my own without being dependent on my husband.

I loved the trifecta approach of Earning Power: working with money shadow, the practicals of personal finance, and manifestation. I think it really takes all three to experience financial transformation.

I also loved that we worked with hypnosis throughout. Hypnosis was essential in allowing me to release the money fears that I’ve long held.

The group calls were most valuable, and the interactive discussion at the end of the calls was insightful and actionable.

Since Earning Power, I’ve increased my income, reduced debt (by a landslide), and grown my financial confidence.

Learning the practical side of money was pivotal for me, and I now recognize that I can indeed do this, that money is not this mysterious force that I don't understand.

I wanted to share some huge wins:

  • Cost of Goods is DOWN by 90%

  • Profit to Income ratio is UP by 27%

  • OpEx is DOWN by 31% (and continued trimming is happening)

  • Operating Income is UP by 10%

  • AND that debt is paid of 100%

I’m extremely proud of what I’ve been able to accomplish in this last year in terms of the overall health of my business and my own psyche around finances.

I’m so confident stepping into this year and know that it’s just going to be amazing and I can't wait to see how it turns out!

I now look forward to working with money on a daily basis!

— Toréa Rodriguez, FDN Practitioner & Vitality Transformation Coach, torearodriguez.com


Mindset coach

Joetta has been a wealth of wisdom financially since I started working with her over 7 years ago!

She has a deep understanding of wealth and self-value and can articulate the struggles with money like no one else. She also helps to co-create a master plan to get at the source of deep, unconscious challenges.

My confidence and self-worth have grown tremendously with her aid and it never feels forced or simply a way to make more money.

The relationship we’ve developed (including helping areas I have struggled in communication with my wife) has created a foundation to continue growing and my financial numbers back that up!

I think what every investor, counselor or life coach could learn from Joetta is that the universe has a plan and we need to match our goals and expectations to allow that path to unfold.

Rather than force or coerce the universe we have to ask how we can be a partner with it to get at deeper issues we’ve developed around self-worth and financial gain. She has certainly opened my eyes to the power within and not only do I get to make more money to support my family’s goals but I enjoy my work more and attract people that have that same value!

If you are considering working with her please do not lose this opportunity to create a new path and succeed where you have failed or are stuck because what she brings to the table is deeper than any investor, fiduciary or coach I have worked with before!

— Ian Hollaman, DC, MSc, IFMCP
Red Tail Wellness Functional Medicine
www.redtailhealth.com


Business coach

Working with Joetta taught me a lot about the basics of cash flow and budgeting but also about the spiritual root of spending and the inherent survival skills rooted in all of us that propel us to seek security in our lives.

I worked with Joetta for a year and really learned how to tactically manage our family’s cash flow, set budgets and goals as well as pause and think through purchases, not simply spend on a whim because it makes us feel good.

I appreciate all that I learned and it will serve my family well for a lifetime.

— Eleanor Smith
Managing Director, Corporate and Healthcare
Bass, Berry & Sims PLC 


Business finance

I came to this work with a huge mess both internally and externally. The mirror image of messiness. Joetta helped to address the mess outside and then use those uncomfortable situations as a wake up call to the internal dynamics.

I was able to come to terms with deeply held beliefs about money and begin to shift not only my inner state but my outer condition as well.

At the beginning, I couldn’t see the path. Joetta held firm to the knowing that the path was there, which gave me the confidence to do the simple steps that we identified each week.

Although I could not see the outcome, I can now say that the outcome of financial mastery is well on its way.

One of the great realizations that I had was that I did not need a car. I do need to have my daughter in a private school, I do need to have a food share from local farmers. It is not so much about how much I am spending, but am is my spending really in line with what I want at the deepest core of my being. That has been a gold nugget.

—Seth Braun
Coaching for Alignment,
Health and Higher Consciousness


My work with Joetta, both individually and in her Priestesses of Finance course, has powerfully transformed my relationship to money.  I have learned some solid financial practices for managing & budgeting my money, as well as creating containers and forecasts for my financial future that support both masterful organization as well as powerful manifestation.  

Her work is the ultimate yin-yang of financial empowerment, and she herself is a complete delight–a wise, practical, inspiring priestess!  

I highly recommend working with her and upleveling your financial reality for life!

— Heather Nichols, Entrepreneur

www.heathernichols.com

Personal finance

Interim CFO

“Owning” my wealth has been a real challenge for me over the years, and as a result, I had developed habits and beliefs that challenged the very intention I had to create wealth.  I tended to spend my money unconsciously, not manage my cash flow well, and not be able to create and sustain assets. 

Over this past year of working with Joetta, I have developed a deep, respectful and grounded relationship with my money and wealth.

Now, I have put into practice daily, weekly and monthly money habits that support me being in integrity with positive cash flow, but also in alignment with my long term commitments and visions of financial wealth and freedom. 

We’re having our weekly financial meting right now, and wanted to celebrate with you and let you know that as of today, we’ve just paid off all of our unsecured debt! At the beginning of this past year, it was nearly $14,000! Woohoo!

Thank you so much for supporting us to create the structure, strategies, and muscles for us to be able to to do this. It feels amazing.

I highly recommend Joetta. I know that she supports me to be in a grounded, empowered, and committed relationship with my finances, which is a powerful bridge to manifesting my visions and dreams.

— Sarah Hoskin Clymer, Sacred Site Leader


I wanted to reach out and say thank you. I'm so grateful for the time we worked together.

I've been reading some money books lately and when I get to the part about tying up loose ends, or cleaning stuff up, I really have nothing to do. And it's because we did all that through working with you and I've kept it up. It's been really empowering.

— Rachelle Reichley
Owner at YAY! LiFE! 
www.yaylife.com


Budgeting

Things here are going awesome and I am enjoying so much confidence, self esteem, happiness and awesomeness.

I don't think I would have accomplished this much without you and I wanted to deeply thank you for all you did for and with me. You have been such a great teacher and money master for me.

I keep investing in my education and self development. It's a great use of my money and resources.

I hope that you feel supported and loved, because you are. You taught me that.

Big hug, you rock Joetta!

— Elena Nebreda


I've had a wonderful experience with Joetta. But I am also open to her approach which is more of a personal exploration of your relationship with money. At the core of how approach things is how we learned to see them. I have been working with her for a month. We have gone through worksheets and explored how I view things.

We are now hitting the numbers and nitty gritty on how to go about changing and upgrading. I find it very effective.

— Victoria Aracri Deroche
Restaurant Founder
www.notabenerva.com

Conscious finance

Subconscious beliefs

I have been working with Joetta consistently for 9 months now and have seen tremendous growth in my overall relationship to money. The number one piece that comes up for me is the clarity that I have now. From the beginning, Joetta supported me in outlining my financial goals and vision for what I wanted to see happen. And then it all started to happen! 

Within three months, three of my top goals happened and then again and again, more unfolded.

I got to learn about myself and how I view and relate to money and then Joetta helped me work with my partner for life too around his relationship to money and reckoning with debt. It has impacted our relationship for the better, 100%.

Joetta also helped me get set up for the new year with goals for my startup consulting business that felt attainable, and yet I had no idea how I would hit them.

By the end of my first quarter, I was at 115% to goal!

I thank Joetta and our ongoing partnership for helping develop my ability to manifest what I need. She has helped me uncover and develop my confidence and see the value in what I have to offer in my business and personal relationships.

— Sara Eddison
 Expert holistic nutrition and lifestyle consultant

www.thetrustedbrush.com

www.nutritionwithnala.com


Changing money beliefs

You would be proud to know that we are continuing to live within our means, saving for big ticket items including travel, and meeting periodically to talk about our cash flow without getting upset with each other.

Our time spent with your continues to be the basis of our financial life.

—  Karin Hoskin, entrepeneur


Increase income

Joetta brings a rare combination of emotional and money skills to her coaching clients.

This helps her clients progress exponentially faster toward any goal involving money or finances than with a traditional coach.

— Rick Kahler, President
Kahler Financial Group


Overcoming financial fear

Joetta is an integral part of our success because building a business is not for the faint of heart! Even more so when your partner in business is your partner in life. 

We know it makes a difference that we are coachable and courageous, so we can fully go into our growth edges.  It's really important to us that everyone on our team pushes for higher levels of success together.

Joetta has been a part of that team and for years she has helped us navigate business and personal growth along with celebrating the accomplishments.

She guides our financial education and business building processes and we get to learn by sometimes "failing forward". It has been our pleasure to work with her and we recommend Joetta to those who seek financial balance in life while building a thriving business.

— David & Hanna Sloan
Sloan Construction

www.sloan.build


Working with Joetta will change your life. 

You will not be limited to spreadsheets and budgets, but rather liberated into the workings of your own unconscious mind.  She will guide you through the thorns of your financial fears to gather gold and wisdom along the way.  She will help you truly understand that our greatest wealth is an understanding and acceptance of yourself and your patterns, so you can then cultivate true abundance in all areas of life.  Enjoy your journey!

— Willow Rockwell
www.willowrockwell.com


Before I began working with Joetta, I had a lot of “clutter” in my financial life that kept me from moving forward.

There were things I did not know how to do, issues I needed to address but kept avoiding, and I lacked clarity in how to move forward. The financial energy in my life felt very stagnant and my income and career path reflected this. I was ready for change and needed help moving forward.

Working with Joetta gave me the structure, guidance, accountability, and support to make a lot of progress, while allowing me the freedom to let my path evolve in a very natural and sustainable way.

We worked on concrete things like building a budget and managing cash flow, which gave me tangible new income goals and helped me see areas where I was spending too much. Once I saw how much I saved by having this system in place, I knew the investment to work with Joetta had already paid off.

I now have a working budget, savings allocations I am happy with, and I have increased my income by 32% over the past year.

Perhaps more importantly, we also worked on my attitudes toward money, the value I hold for myself, and building an awareness of a partnership with something greater than myself. I began to realize a lot of ways that I found myself stuck in life had to do with learned behaviors and an “under-earner” mentality. It took some time and consistent reminders from Joetta to shift my thinking and I have discovered that it is possible to change the trajectory of my experience with this new awareness and way of thinking.

I will miss my regular appointments with Joetta, but the work I did with her has brought about lasting change, exponential growth, and new inspirations for a higher level of consciousness in many aspects of my life!

— Aura de Mare

Financial planning

Wealth creation

For the first 9 years of our relationship, my husband and I didn’t have a shared language to use to talk about money. Having similar individual philosophies towards money got us pretty far, but whenever there was a question, we found we didn’t really understand where the other of us was coming from. When I began thinking of quitting my job, we really started having issues.

Joetta was recommended to me by a friend along with the description that she was more than a financial coach, that she would work with us to develop a financial framework that truly aligned with our short-term goals, our long-term vision, our personalities, and our personal history with money. She has delivered on that description and then some.

Over the months we spent meeting with Joetta (over Skype) we’ve begun tracking what goes in and out in a way that is easy for our respective personalities to deal with, created a yearly budget that aligns with our intentions for where we want our money to go, and delved into some visioning work around achieving our goals and dreams.

Perhaps most significantly, my husband and I now have open, honest, and fruitful conversations about our finances that are incredibly empowering to us both.

Joetta is incredibly easy to talk to and her approach is both structured and intuitive.

She has had an incredibly positive impact on our lives.

—Michelle and Saul Farber


What it is: Individual financial coaching with Joetta Johnson of Conscious Bookkeeping. Conscious Bookkeeping coaches don’t tell you how to make money or how to invest it; they actually help you CHANGE YOUR RELATIONSHIP TO MONEY so it’s easier for you to make it and you know what do with it once you have it.

Growth Potential: Money is one of the biggest issues we all have to deal with in this life – there is no way you can exist without some kind of dealing with money. I used to avoid dealing with money at all (ignorance is bliss) and it paralyzed me with fear. Now I’m well on my way to saving money for travel and a prosperous early retirement; I have an ease around dealing with money and it makes my whole life work better.

Pop Potential: This process would work for anyone who doesn’t know the basics of how to track their income and expenses who doesn’t want to read a book or take a course on money. I personally prefer the individual attention to keep me accountable and so I can ask whatever questions I have, whenever I have them.

What I got out of it:

Through my coaching with Joetta, I have transformed my relationship with money from one of fear, avoidance, and thinking it was someone else’s job to deal with (which is ridiculous, since I’m single and it IS my job) to a relationship of empowerment – I know what I want my money for and I know how to handle it.

My two goals in this process were to be financially empowered so I could get what I want in my life, and to model a successful relationship with money for my small daughter as she grows up, and I’m very pleased with the results so far.

—  Karin Wertheim, Coach and Entrepreneur

Financial coach

Financial wellness coach

Dear Joetta,

When we bought a car eight years ago, we had the option of a navigation system (GPS) in dash or a CD player in dash. If we chose the GPS, the CDs went in the trunk! We went with the CD player in dash; after all, we reasoned, we always used maps before so why did we need navigation now?

Flash forward five years: Our next car came with a navigation system and a CD player in dash. Suddenly, the GPS was indispensable. New restaurant in SF? Covered. Not sure how to get home from a dark street in Portola Valley? No problem. Need to stop to ask for directions? Never again!

Conscious Bookkeeping has been like that. My husband is in finance already so why would we need help with our finances? We already dutifully worked on the dreaded budget.

However, now that we have been doing Conscious Bookkeeping, it has become indispensable. We have both learned about our unconscious baggage when talking about the budget (which we no longer call “The Budget”). I’ve learned to use and appreciate Quicken and my husband has learned to translate his numbers so I can understand them.

Sessions where we talk about finances are no longer the procrastinated guilt filled hour we both can’t wait to escape.

We’ve learned that money is simply energy and focus, and how we spend it is how we spend our life. The vision of our destination is now clear, so our choices to get there are clear.

Our Cherished dreams – my childhood National Velvet fantasy of horse ownership; a family trip to Hawaii paid with cash; owning our home, remodeling our home, golf outings – have all become reality.

Conscious Bookkeeping has brought a sense of peace and prosperity to our lives. Oh, and the name of our budget? We now call it our GPS.

— Linda and Geoff


Joetta came into my life in the second phase in my financial growth journey. In the previous life that I lead, I was scared of budgets.  I perceived them as a depravation tool. My perception and belief began to shift when I came to the realization that budgets are, actually, a tool of entitlement and abundance.

The journey continued when I started manifesting my dreams and hopes. Those I thought were just fantasies that were not going to materialize but I was gently and patiently corrected through Joetta: that those dreams can be my reality and they actually have become exactly that. For instance; never did I think I will be debt free, but I am now. Do I purchase something I can’t afford? Not likely. Do I feel bad about that? No, I don’t because I know it is not realistic.

But here is the fun part, once I set a goal, I make a lovely budget account made especially for that goal, and I put in my daily dollar until the well fills up and I am able to actualize the goal.

I am in my third phase with financial growth and I am actually doing Cash Flow spread sheet. Who would have thought I was going to do that a year or two ago? Joetta did.

— Haifaa Almoammar

Mindset coach

Business coach

Joetta helped me to expand my own ideas about money and work in the world and see where old patterns with money and abundance were getting in the way. 

I attribute at least 25% of the success I've been having with money to my work with Joetta, which is significant! She showed me that Quickbooks could be an ally rather than an enemy. I've learned to see how diving into the details of my bookkeeping could help me integrate everything from cash flow to reconciliation to my financial mindset and that they are all interconnected.  Having her as part of my team keeps me focused and coaches me off the ledge of financial drama so I can focus on doing the work I love.

If you want to sharpen both your financial intentions and financial skill set, Joetta should be your next call.  

—  Christopher Ulrich, CUintheMoment.com


I can't recommend Joetta enough.

I worked with her for a few months one-on-one and it was a game changer. My income almost doubled the next year and I'm not exaggerating.

She's worth every penny. Every time I've stretched to invest in myself, the universe rushes in to fill the vacuum. Trust me.

— T Star, Founder at Daily Transformations

Business finance

Personal finance

7+ years ago, I was $40K+ in the hole, accumulating credit card debt fast and routinely over-drafting on my bank account.

Joetta was recommended to me by a mutual friend, who had also worked with her to get out of debt. She took me on and transformed not only my financial life but my life in general; she helped me to get on a debt-repayment plan, learn how to budget, use online financial tools and create savings plans for immediate as well as several longer-term goals.

But managing money is not all about numbers and rectifying spreadsheets. It's way more than that. 

She also helped me by tuning me into my attitudes around money, teaching about the spiritual currents regarding money, mentoring me, curating passions, doing tarot and much more. In this way she is truly a Priestess of Finance.

Her services are professional, wise, discerning, warm, giving, compassionate, funny, and inspiring — an amazing combination of attention to detail and attention to soul.

I would recommend her to anybody.

— John Graham, software engineer


Partnering one-on-one with Joetta has been transformative in my relationship with money and abundance.

I used to be so vague about my numbers and felt lackluster around my finances and career. She has patiently helped me cultivate and connect to vision around my business, the type of clients I'd like to work with, and finding more purpose in my work and life.

Joetta has been instrumental in setting me up on money tracking systems and implementing other practical structures and tools.

We set income goals in partnership and after just over a year of working with Joetta, I started doubling my income.

I've been able to save enough money and create so much abundance that I'm finally moving out of a shared living situation and into a beautiful one bedroom + loft of my own in an expensive city that I could not have dreamed was possible at this point in my life and career.

Whenever I bring challenges around money and abundance, Joetta holds nonjudgmental space for me, meets me where I'm at, and provides new perspectives and insights I could not have reached on my own.

Every entrepreneur and ambitious person needs a Joetta in their lives! 

— Lisa Allen, Documentary Impact Producer

Interim CFO

Getting out of debt

Joetta helped me to transform my relationship with money.

I first attended one of her workshops and learned how to bring divine conscious awareness into budgeting, spending, and flowing money to areas of my life that I hoped to build. Through private sessions, she then helped me to organize my money and bring a spiritual practice around it, creating space, awareness, and responsibility. Now, several years later, I have the tools necessary to not be intimidated by expenses. I can plan, save, and create my future using her simple and incredible tools. 

Joetta's guidance has changed my life around money and career, and being able to reach out occasionally, these days, for support and encouragement is incredible. 

I am so grateful!

—  Maria Cooper, Chef and Nourishment Coach
www.chefmariacooper.com


It has impacted our relationship for the better, 100%.

Before working with Joetta, we had very separate experiences of money and did not share much about what was happening in our bank accounts. It felt like the very opposite of transparent! If there were conversations about money, they felt tense and slightly doubtful. There was also debt-ing and it felt like money was leaking through invisible holes.

Since our partnership with Joetta around our finances, we have more clarity around our current financial situation and also more vision around where we want to be. We have explored areas of our subconscious where we wanted to hoard money because of fear that we won't have enough.

Letting go has brought in more financial abundance and flow than we ever thought was possible. 

Some milestones for us are that we have reigned in the use of credit cards, are paying down debt and already have one card paid off, we bought a car, expanded our cat family, and are able to role-model conscious money spending with our kids.

None of this would have happened on our own and we are so grateful for the choices we have made and continue to make with all that we learn from Joetta!

—  Sara & Mike

Budgeting

Conscious finance

We participated in the 12-week Practical Money Magic Financial Immersion with the Priestess of Finance.

The experience was invaluable for us as individuals and as a couple.

Through the process we uncovered hidden, subconscious paradigms that were preventing us from reaching our highest potential, and we have seen positive growth as a result since the program.

This undertaking also provided us with an invaluable opportunity, tested resources, and a framework to discuss and embark on making financial decisions as a partnership.

The immersion has made us a stronger couple and is helping us see more financial clarity and success.

We feel this experience has been one of the best investments we have made in our financial future.

—  jen & Matthew


I wish I would've met Joetta earlier in life!

When deciding to work with her, it was important to me that there was a spiritual and energetic aspect to her approach. Not only was her approach logical and applicable, but it resolved so much more than just my "money issues" and how to budget, save, and spend "properly."

It helped resolve my ancestor's relationship to money/work exchange, as well as my parents and my own history with money and the energy around "exchange."

Everything around money became so much clearer and I feel way more confident than I ever have about money and my relationship to it as well as my "worth."

Plus, she also shares her own trials and tribulations with money and has learned so much from her own experience. From the action items she assigns, to the tools she provides, to maximizing our 1:1 time — I recommend anyone who is looking to have a better understanding & practice with money and their finances to work with Joetta.

Many, many thanks!

— leilani wagner
coach and founder,
www.thepathtoyoucoaching.com

Subconscious beliefs

Changing money beliefs

Because of childhood programming, for years I have had a block around asking financially for what I am worth.

I would take less or sometimes nothing at all. Underlying this resistance was shame and guilt. 

Using gently inquiry and exploration, Joetta guides me through the emotional fears to see what was true, and allows me to take a more balanced perspective so that I can advocate for what I am worth. She also helps me with the hard numbered financial piece to find creative ways to structure deals. 

It is rare to find both a compassionate, shamanic guide in the money healing space but also someone who has the accounting and practical skills to help solidify and strengthen the relationship to money. 

The mindset shift is this: I now view money as a neutral source of prosperity that I can receive in exchange for my valuable time and rich efforts that I give.

I feel worthy of receiving and have increased my businesses revenue by 1000% in just 6 months.

— talia eisenberg
ceo and co-founder,
healercollective.com


I cannot say enough good things about Joetta, but I’ll try!

Joetta’s combination of spiritual mentorship and financial expertise have helped us immensely.  Under her guidance and inspiration (with some help from the Divine Consciousness!), our business has grown tremendously in the last three years. My income has increased 250%, and our net profit margin went from 4.8% to 22%.

More significant than just the growth in revenue and scale, is the increase in stability and sanity as a result of having Joetta on our ‘team’. 

Prior to working with Joetta, I had little practical knowledge of budgets and financial systems.  I was always reluctant to talk to financial professionals, and worried that they would judge me.  Joetta has changed this for me, and the result is that I am a more confident business person. 

— joe mcguire
Co-Owner / Principal Designer,
joemcguiredesign.com

Financial coaching entrepreneurs

Financial Mentor

I was inspired to work with Joetta to help me upgrade my financial well-being as a solopreneur after a few challenging years.

Joetta worked her priestess magic with me by bringing renewed energy to my relationship with money and the finances flowing through my life and business.

I loved Joetta’s way of working: part spiritual guidance, part very practical support, Joetta facilitated illuminating explorations into my money shadows and offered powerful visualizations to help shift my relationship with money to experience more ‘flow’ and abundance.

On the practical side, Joetta helped me revamp my finances with new accounting practices that helped me be much more intimate with how money flows through my business and life.

18 months later, I am delighted to experience my income having doubled in 2019, and increased by another 60% in 2020.

I highly recommend working with Joetta if you’d like to experience an upgrade in your financial well-being.

— Sandra Visser
executive coach and founder, synthesis


Allison had worked with Joetta previously, and when she and Brad got married, she knew that having Joetta coach them both on their money issues would help lay a strong foundation upon which they could build their marriage.

Allison knew Joetta’s spiritual and financial acumen would be a perfect fit for them.

Before meeting and partnering with Joetta for financial coaching, Allison and Brad both had their shadow sides that needed to be exposed and resolved. Prior to being married, they had both experienced the burden of debts, the frustration of poor saving and spending habits, and were blind to what God wanted to show them.

It took an honest amount of humility to begin admitting to themselves and to Joetta that they needed help. Brad was concerned about feeling ashamed or embarrassed about his low-income stream, but Joetta put his mind at ease by helping him to recognize and accept the divine purpose in his situation.

After monthly sessions for nearly 2 years, they experienced many improvements in their financial and their marital relationship. Joetta’s insightful suggestions helped them to become fully transparent with their money issues, and with many aspects of their love relationship.

Allison, as CFO, became accomplished in establishing and managing a budget spreadsheet, which allowed Brad to move into his role as CEO and visionary. 

The couple gained clarity, confidence, trust, and manifestations of unexpected increases in their bank accounts.

They experienced the grace of God in their lives, via the articulate and perceptive advice from Joetta.

Furthermore, Joetta helped them recognize their “blind spots,” and their “shadow sides,” enabling them to move out of fear and disorganization, and ultimately live more in the moment, managing their schedules more efficiently, and experiencing success. 

It is in the spirit of gratefulness that we wrote this testimonial for the benefit of others who might be seeking to rise above their financial and personal obstacles. 

Joetta is a gifted therapist and financial advisor in one!

— Brad & Allison Crooker

Financial Mentoring

Ken.png

Before working with Joetta, I had a difficult time with money. I had a lot of blind spots and a ton of resistance.

The work we did together helped me to uncover a lot of false beliefs, identify core issues, and heal my relationship with money.

Joetta also put a practical plan in place that helped me get clarity with my finances and easily stay on top of them.

Since working with Joetta I have been able to get out of debt, increase my annual income, and most importantly get over the fear that had colored my experiences with money, wealth, and abundance.

My experience with Joetta — the Priestess of Finance — was incredible, and I would recommend her highly to anyone who is struggling with their relationship to money and those who want to improve it.

— Kenneth Warun


Before working with Joetta, I thought little about money. I spent what I made and sometimes more.

Joetta’s initial focus on financial psychology helped me resolve old and unworkable beliefs, and a family conflict. “The wound is where the light comes in.”

Her financial management tools and literacy upped my game. I now have a clear path to retirement. No debt!! Working with Joetta was so empowering. She is extraordinary and I am grateful.

— Donna Class

Financial Coach Entrepreneur

Prior to working with Joetta, I felt I had some sense of my relationship to money but it was vague and uncertain. I had a lot of subconscious beliefs holding me back and felt stuck in my ability to expand my earnings.

Everything from how Joetta has helped me understand the logistical aspects of budgeting and clarifying income goals to the energetic aspects of money and manifestation has quite literally changed my life.

I've transitioned from feeling overworked and underpaid to confidently working solely in my own business. I'm working fewer hours while attracting more money, and, most importantly, feel a sense of balance and freedom in my life that I had previously envisioned but couldn't imagine how to actually make happen.

I truly attribute the current success I'm experiencing to the wisdom, accountability, and unlearning/relearning in our work together.

— katie bellamy
therapist, healer, and coach, katie-bellamy.com


About Financial Coaching:

Working with Joetta has been an absolute blessing for me and my financial situation. I was really nervous to start the process, and wasn't sure how effective it was going to be.

To say it was the best financial decision I have ever made would be an understatement.

Her process of uncovering subconscious money patterns, setting financial goals, use of tracking systems, and connecting these to your higher power is not only effective, but for me life-changing.

I operated from a place of scarcity and unworthiness for a long time, which drove a lot of my financial behavior and systems.

There was a constant battle inside that I didn't know was being waged, and it was wreaking havoc on my budget and savings. My money was managing me instead of the other way around.

After working with Joetta, I now view money as a resource and understand it better through an abundance mindset. It's a tool that I use to live my life. I love the money I have, and respect its place in my life.

My savings have increased 517%. I have paid off just over $26,000 in debt. And my coaching business went from a dream to a reality.

In addition to all of this, I was able to finance a large vacation, multiple retreats, and treat myself to a couple of big personal purchases without using debt."

About Financial Hypnotherapy:

My hypnotherapy session with Joetta was truly a life-changing experience.

I was able to witness a change in two powerful parts of my subconscious which unlocked a confidence and energy in me that I didn't know existed.

I came out of the session feeling like I was given a new body in a fresh world. I have been operating on a different level ever since.

Having experienced multiple healing and personal development modalities, I can confidently say this is one of the most powerful and effective.

— KJELL OOMS, MEN’S COACH, trailheadmenscoaching.com


Joetta holds space for wisdom to emerge in such an exquisite way.

Her presence, curiosity, deep listening, and ability to synthesize my intention and vision into just a few key words were incredible.

Joetta's compassion and skillfulness in pacing and making the process authentic and customized for me created a sense of trust and safety that allowed me to relax and fully receive the wisdom from within.

It was a mystical and shamanic journey for me that I will be unpacking for weeks to come. Joetta is a true priestess.

— ANNE-MARIE MARRON, LEADERSHIP COACH, revealingwisdom.com


My Financial Hypnotherapy journey with Joetta was deeply transformative and catalyzed me into a new level of financial power and confidence.

Joetta’s skills and instinct are astounding, and the feedback she delivers is precise and eye-opening.

Through Joetta’s compassionate guidance, I was able to meet my most challenging inner spaces with money. The hypnotherapy process took me into a quantum space of possibility, and I experienced a profound breakthrough.

In the weeks that followed, the results were incredible — including substantial financial growth and exciting professional opportunities, and most importantly, a new experience of harmony, joy, and confidence with money.

My work with Joetta helped me align with my personal financial destiny.

I highly recommend working with Joetta to accelerate your financial journey and experience the quantum leaps that are possible with hypnotherapy!

— JADE BERTAUD, FEMININE EMBODIMENT MENTOR, wombawakening.love


Prior to Earning Power, I had reached some big goals and celebrated a high-earning month, but then things started to drift downward again.

I also noticed that while I had money in the bank, I was still using credit.

So I wanted guidance on best practices — useful tactics, plus holistic ways of thinking about money management.

My two biggest goals were to earn more and to do so consistently, and to save to meet my needs without using credit cards.

I also wanted help addressing hidden or subconscious beliefs that might be preventing me from consistently earning higher figures or accumulating the level of wealth I had long envisioned creating as part of my life’s purpose.

Earning Power was fabulous, magical, beautiful, deep, and esteem-building!

Since Earning Power, I’m experiencing increased income, growth in my savings, consistency in business outputs, and — most importantly — a huge sense of relief that I can relax and enjoy life right now, even as I plan for the future.

I’m more confident than ever in my ability to co-create significant impact during my time on Earth.

I feel like I’m just getting started on an important new mission in life.

The a-has and shifts came in waves as I did the small daily tasks assigned. The guided and self-hypnosis tools have been particularly important aspects, aiding me to break free of old patterns. 

The creative approaches around the map of intention brought balance, too — Joetta cleared up many misconceptions I had about how and when to be saving, spending, and monitoring money flow.

I definitely leveled up my tracking game with the many simple yet effective tools provided.

I genuinely loved every part of this program — the yin and yang of practical action alongside intention-setting.

Earning Power was amazing, and felt like a heroine’s journey full of adventure!

— Heather Bowen Ray, Copywriter for Spas, Retreats & Resorts, Letmewriteyourstories.com


When I started working with Joetta, I had a good amount of money coming into my life and I was starting to do fun things with it. But I needed to learn how to manage my money — how to track spending, develop and follow a budget, and plan for the future, so that I could make decisions about how I wanted to creatively and joyfully use my money.

Over the course of my coaching journey with Joetta, I’ve stabilized my income in a consistent way, and I've been able to charge more appropriate rates that are aligned with my value.

I’ve learned how to think wisely, creatively, and intentionally about how I use my growing wealth, and how my money can work for me in the long-term.

I’ve also set up an awesome tracking system, and I’ve clarified my savings and investments, along with a strategy to continue to increase them. I now have a cash flow management tool, and I feel much more confidence and clarity with my money.

— Linda Tate
writer, editor, consultant, tatecommunications.com


Working with Joetta has been a wonderfully life-changing experience that has helped me transform my relationship to money in ways that have benefited every part of my life. I am forever grateful.

— Angela Huang, chef, chefangelahuang.com


I have been working with Joetta for over three years. She has been instrumental in helping me face and begin to repair my years-long neglect of my finances.

Since working with her I have 1) Tripled my income, 2) Consolidated and significantly trimmed my debt, 3) Begun to clean up my tax situation, and 4) Developed a non-toxic relationship with my finances.

Combining finance acumen with psychological talent, Joetta is uniquely qualified to demystify money matters for anyone ready to do so. I will be forever grateful for her no-nonsense, insightful, and compassionate guidance. I can not recommend her more strongly.

— Psychoanalyst, New York


Working with Joetta has been the fast-track to success for my personal financial goals.

I wanted to start my own business but was weighted down with my own self-limiting beliefs. Joetta helped me to see through the fog and keeps me on track. She is my personal cheerleader. Everyone needs that! I now have my business up and running and a steady framework for continued success.

Thank you, Joetta!

—  julie wilson


Before working with Joetta I was in a tangle of disbelief.

Thinking that working hard and making money would end up automatically with a positive outcome. However our system of debt and personal bad habits kept me on the hamster wheel with no end in sight.

Joetta helped me identify a few big blind spots in my money prison. After an a-ha! moment I made some big shifts in my relationship with money. This is a slow process of shifting beliefs and starting good money habits. Most of the work was stepping into the areas that I avoid.

Joetta is a magnificent guide at gently staying in the tough spots.

We identified some major areas and worked on a plan. I did not follow the plan exactly but the attitudes and positive money ideas really made a tectonic shift in me.

I have gone from $1M in debt to +$1M in assets. Joetta’s work is unlike any other. She is a master at her craft.

I still had to make my own journey. Thanks Joetta!

— Bodhi Freeman


I’ve been working with Joetta for almost nine years, beginning when I was going through a divorce, after being married and an at-home-parent for twenty years.

Before working with Joetta, I had little awareness about my own and our family’s finances and felt a lot of fear and confusion around working with money - so tended to avoid it completely. 

Step by step, with her calm wisdom, kindness and gentle humor, Joetta steadfastly steered me through a long (sometimes terrifying) divorce process, starting with learning to budget and track my finances (using Quicken, then cash flows and Mint) to figure out what I needed to start a new life.

What stands out the most for me about Joetta is that no matter how difficult the challenge during a session (including, dealing with a threatening legal situation, not completing my “action items”, feeling shame around overspending on clothes and groceries again) I always feel fully supported and inspired to move forward after a session.

Joetta brings a surprising joy and magic to the process of working with finances. Our sessions are fun! 

The consistency of Joetta’s support over the past nine years has led me to successfully negotiate a fair divorce settlement, complete my MA, secure full time work in my field and I’m now preparing to launch a website to start my private practice. I am debt-fee and feel especially proud of having created 6 different savings accounts that I contribute to monthly. It feels really great to watch my savings grow, compared with have almost no awareness of my finances when we first started working together. 

In sum, Joetta has helped me feel a lot more confident with my finances, which definitely relates to my feeling more confident in the world.

— Lauren


Joetta Johnson was a revelation.

She’ll be the first to tell you she’s not a therapist, but we told ourselves she gave us the best marital therapy we’ve ever had. Joetta helped us understand our relationship to money—getting it, spending it, and keeping it—in clarifying and deeply helpful ways, and how the way we thought about money affected our marriage.

Working with Joetta is, indeed, work. But the result for us has been a greater sense of control over our finances and our careers.

— Hal Clifford, Book Outliner, and Mary Lou Bendrick


Working with Joetta not only provides the tools to efficiently manage money but also dramatically shifts your consciousness around money. This shift in consciousness transforms not only your finances but also your life.

Working with Joetta exponentially increased my confidence and faith in the Divine and allowed true miracles to occur in my bank account as well as my heart.

My life is not the same because of Joetta and for that I am truly grateful.

— Allison Rhea


Dear Joetta,

Thank you so much for your wisdom, support, guidance, humor, and clarity over the past 18 months. I have gained so much from working with you.

Your consultation on my finances is one of the best investments I’ve made.

Learning to budget, and even more importantly to understand cash flow, has allowed me to make conscious choices that match my priorities. Your systematic method of helping me to identify my expenses, save for the recurring ones, and pay off debt while accumulating savings has propelled me into 2010 with substantial savings and no short-term debt.

Please know that I express my gratitude to you at least once a day for both the tangible and intangible results of our work. The tangible benefits include specific savings accounts for my goals and for the inevitable expenses that used to swell my credit card balance. The psychological and spiritual benefits are huge for me also.

I sleep better knowing that I’m good shepherd for my money. I now enjoy paying someone to help care for my home and it is a thrill to know I can donate generously and still pay the mortgage.

You were especially adept at acknowledging my strengths and bolstering my challenges. It was delightful to have you hold me accountable for financial specifics when I much prefer to speak in broad terms.

— Jackson Peyton


Dear Joetta,

Thank you for the immensely helpful coaching you provided to me over the last three months.

I was at a loss with my finances when I contacted you. I knew that I was spending way beyond my means and wanted to act ASAP. You provided me with gentle guidance and an integrity filled future.

It took me about two sessions to really be honest with you about what I was ashamed and scared of regarding my relationship to money. I felt so much weight lifted off my shoulders just being able to share those things with you. Those feelings were holding me back and preventing me from my transformation. I am so thankful for the handholding you provided to me, re: categorizing my expenses.

I am forever grateful to everything you’ve taught me.

Here are just a few of them…

1. Never do anything out of guilt. I will remember that whenever I feel like this, I will use it as a way to communicate with the appropriate person.

2. Always be honest with what I want.

3. Have lots of compassion for myself and the mistakes I’ve made in the past.

4. 30-day Quicken Challenge.

5. Taking the time to feel what I’m feeling. I love your calming, warm energy.

— Genevieve Herreria, Executive Assistant


I enjoyed having someone who was both organized and thoughtful about my specific experience, to help me organize both my ideas and finances to suit my personal needs. 

I got out of debt, maintain a positive balance ever since, have a closer relationship to what I can and can not afford. 

I think the greatest benefit was acquiring and maintaining an awareness of my financial situation, this enabled me to make clearer and more informed decisions about other aspects of my life.

— Didi


Joetta, 

Thank you for this result of our productive session yesterday.  I am slowly “getting it” about the Map of Intention and naming the categories.  I see how the names conjure up the energy.  Amazing. 

Your class is so rich and dense with practical information, hands on practices and spiritual guidance  that I feel it will serve me for quite some time to come.

— Smithy, Graphic Artist


I immediately began my income projection/ visualization and prayer work to bring in more money each week.  By the second week I had 5 new clients and 4 old clients that  I haven’t seen in a while.  It feels good.

I feel like I have more control than I originally thought about my income.

— Investment Club Participant, Missy


I appreciate the way you introduce us to the process in a step by step clear and simple basis. 

When I’ve attended seminars or read books on budgeting/goals/etc., this is where I get overwhelmed with the big process that one must use to get ahead.

— Nancy


Thinking with much gratitude of you today. The class and the individual coaching about management systems changed my life in so many positive ways. I'm sure that your new endeavor will have the same impact. 

While some of my financial beliefs persist, those beliefs no longer control me. They’re gradually eroding and being replaced by more useful beliefs: I have plenty of money and I do make lots of money doing what I love. 

Thank you for your major contribution to my journey! 

— jackson